Slovenia will promote itself at the World Travel Market in London next week, focusing on bees and Slovenian culture. 35 Slovenian companies and institutions will promote sustainable tourism with Radovljica as the main partner. The focus on bees comes as Slovenia hopes to get the 20th May declared World Honeybee Day. The World Travel Market is one of the biggest events in the travel industry. Last year over 50,000 visitors attended the event, which hosted 5,000 exhibitors from over 180 countries.