With a CGI animated series about to debut, a global licensing and merchandising program, and a chart-topping sensation on YouTube, the lovable 3D animated characters have skyrocketed in popularity with fans across the world and sit firmly at the forefront of the digital entertainment era.
Outfit7 is globally one of the most dynamic and successful companies in the area of entertainment apps for iOS and Android platforms. The founders and owners of the company are the Slovenian Iza and Samo Login, who in just five years took it from a startup and turned it into a leading company in its field. The company's umbrella brand Talking Tom, together with other talking friends, has become a global phenomenon. According to the company, the company's apps have already been downloaded more than two billion times. The company is now expanding its franchise to the film industry and other platforms. Disney has already made music videos and animated series with Outfit7 animated characters, and the company has more than 230 million individual active users per month.
The characters will soon be heading to Hollywood
Outfit7 recently announced that its characters will soon be heading to Hollywood. Outfit7 has partnered with Mythology Entertainment in a deal to adapt the Talking Tom and Friends universe into a fully animated or hybrid live-action/animated motion picture for family audiences. There are currently six major characters (Talking Tom, Talking Angela, Talking Ginger, Talking Ben, Talking Pierre, and Talking Gina) and a total of 15 apps within the Talking Tom and Friends umbrella brand.
Part of the strength of the Talking Tom and Friends franchise is the physical comedy and humor of the characters, which appeals to users of all ages, nationalities, and languages. But its success is also due to the fun and friendly personalities of the characters themselves. There is a character everyone can relate to and users love to engage with them. It’s as simple as that. Whether its chatting with Talking Angela about fashion, creating potions in the lab with Talking Ben, or helping Talking Ginger get ready for bed, these characters are loved the world over.
The award-winning apps in the Talking Tom and Friends franchise have now been downloaded over two billion times and played with in more than 230 countries and territories worldwide, with updates and innovative new products being released regularly. Furthermore, a brand new app featuring a beloved character from the Talking Tom and Friends franchise is due to launch in December 2014.
Outfit7’s innovative My Talking Tom app won the 2014 Tabby Award for “Best iPad Game: Kids, Education & Family”, as well as winning two Users’ Choice awards for “Best iPad Game: Kids, Education & Family” and “Best Android Game: Puzzle, Cards & Family”.
Fun, games and personalization
My Talking Tom is a gaming app from Outfit7 that allows players to engage with Talking Tom by nurturing him through his nine interactive stages and 999 levels packed with fun, games and personalization. Players can unleash their creativity by selecting furniture or décor that suits them, and choose from a myriad of different furs, outfits and accessories for their Tom. Tom has life-like emotions; he can be happy, hungry, sleepy or even bored – depending on how you play with him. Fans can keep Tom happy by playing any of the app’s numerous mini-games, which also unlock new items and virtual coins. The unique Talking Tom characteristics, loved by fans globally, remain in My Talking Tom and are more fun than ever before. Fans are rewarded as they play and help Tom grow from baby through to toddler, teen and adult, unlocking new items and coins as they go.
Just 10 days after launch, My Talking Tom became the top game app in 135 countries on all major platforms, with a total of over 11 million downloads worldwide – a figure which soared to over 27 million within a month. My Talking Tom has currently achieved in excess of 230 million downloads worldwide.
In addition to the incredibly popular apps, the characters have also starred in an animated webseries made in collaboration with Disney Interactive, sung in chart-topping music videos, visited the White House, made an appearance on a major American sitcom, and strolled the Walk of Fame in Hollywood.
Outfit7 also has a burgeoning global licensing program. There are currently over 40 official licensees worldwide, offering apparel, accessories, games and puzzles, paper goods, stationery, back to school items, and other Talking Tom and Friends branded merchandise.
Anja Polajnar, SINFO